Privacy Policy

Effective Date: June 15, 2026

Last Updated: July 11, 2026

1. Introduction

FamFarm Inc. ("we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our FamFarm mobile application and website (collectively, "Services"). This policy applies to all users of our Services, including farmers, investors, and other stakeholders.

2. Information We Collect

2.1 Personal Information

• Account Information: Name, email address, phone number, profile picture
• Farm Information: Farm name, location, farm type, operational details
• Business Information: Business value, running capital, available balance, financial records
• Identity Verification: Government-issued ID for investor verification when required

2.2 Farm Operation Data

• Batch Information: Batch profiles for crops, livestock, poultry, and fish
• Activity Tracking: Feeding schedules, sales records, mortality tracking, weight monitoring
• Financial Data: Expenses, revenues, profit and loss calculations
• Media Files: Photos and videos of farm activities and livestock
• Weather Data: Location-based weather information for farm planning

2.3 Communication Data

• Messages: Communications between farmers and investors (encrypted, and deleted from our servers once delivered)
• Notifications: Activity alerts, reminders, and system notifications
• Support Communications: Customer service interactions and feedback

2.4 Technical Information

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App usage patterns, feature utilization, session duration
• Location Data: GPS coordinates for farm location and weather services
• Log Data: IP addresses, access times, error logs, crash reports

2.5 AI Assistant Data

When you use FamFarm's in-app AI assistant, we process:

• Voice Input: Audio you record when speaking to the assistant, and its transcription
• Images: Photos you submit for analysis (for example, crops, livestock, or farm conditions)
• Prompts and Responses: The questions you ask and the responses generated for you

This content is processed by trusted third-party AI providers solely to generate your response. It is not used to train their models, and is retained only as needed to provide and improve the assistant.

2.6 Engagement and Rewards Data

• Activity Engagement: Points earned, rewards unlocked, quests completed, and daily streaks
• Leaderboard Standing: Your relative ranking and the activity used to calculate it
• Timestamps: When in-app actions occur, used to power streaks, quests, and reminders

3. How We Use Your Information

3.1 Service Provision

• Provide and maintain the FamFarm application and services
• Enable farm management, batch tracking, and activity monitoring
• Facilitate communication between farmers and investors
• Process financial transactions and maintain financial records
• Provide weather forecasts and alerts for farm planning
• Power the in-app AI assistant that answers your questions and analyzes photos and voice input
• Operate engagement features such as points, rewards, quests, streaks, and leaderboards

3.2 Service Improvement

• Analyze usage patterns to improve app functionality and user experience
• Develop new features and services
• Conduct research and analytics for agricultural insights
• Optimize performance and fix technical issues

3.3 Communication

• Send service-related notifications and updates
• Respond to customer inquiries and provide support
• Send newsletters and promotional materials (with your consent)
• Notify you of important changes to our Services or policies

3.4 Legal and Safety

• Comply with applicable laws and regulations
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service
• Respond to legal requests and prevent illegal activities

4. Information Sharing and Disclosure

4.1 With Your Consent

We share information when you explicitly consent, such as when farmers invite investors to access their farm data.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Payment processing
• Analytics and performance monitoring
• Customer support services
• Marketing and communication services
• AI and machine learning providers that power the in-app assistant

4.3 Legal Requirements

We may disclose information when required by law, including:

• Compliance with legal processes, court orders, or government requests
• Protection of our rights, property, or safety
• Investigation of potential violations of our Terms of Service
• Protection against fraud or security threats

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.

4.5 Aggregated Data

We may share aggregated, anonymized data for research, industry analysis, and business intelligence purposes.

5. Data Security

5.1 Security Measures

• Encryption: All data transmitted between your device and our servers is encrypted using industry-standard protocols
• Message Encryption: Messages between farmers and investors are encrypted in transit and stored on our servers only in encrypted form until delivered
• Access Controls: Strict access controls limit who can access your personal data
• Regular Security Audits: We conduct regular security assessments and vulnerability testing
• Secure Infrastructure: Our servers are hosted in secure facilities with appropriate physical safeguards

5.2 Data Storage

• Personal data is stored on secure servers located in Canada and other jurisdictions with adequate privacy protections
• Messages are held on our servers only in encrypted form until delivered to the recipient's device, then deleted; your message history is stored only on your devices
• Regular automated backups ensure data availability and recovery

6. Your Rights and Choices

6.1 Access and Portability

• Request access to your personal data
• Download your farm data in a portable format
• Request information about how your data is processed

6.2 Correction and Updates

• Update your account information through the app settings
• Request correction of inaccurate or incomplete data
• Modify your communication preferences

6.3 Deletion

• Delete your account and associated data
• Request deletion of specific data categories
• Note: Some data may be retained for legal or business purposes

6.4 Consent Management

• Withdraw consent for data processing where applicable
• Opt-out of marketing communications
• Control sharing of data with investors

7. Data Retention

We retain personal information for as long as necessary to:

• Provide our Services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Support business operations and improvements

Specific retention periods:

• Account Data: Retained for the duration of your account plus 7 years after deletion
• Financial Records: Retained for 7 years for tax and legal compliance
• Communication Logs: Retained for 2 years for support and quality purposes
• Technical Logs: Retained for 1 year for security and performance monitoring

8. Children's Privacy

FamFarm is intended for users who are at least 18 years of age, as set out in our Terms of Service. We do not knowingly collect personal information from children under 18. If we discover that we have collected personal information from a child, we will delete it immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Certification schemes and codes of conduct

10. Third-Party Services

Our Services may integrate with third-party services including:

• Weather Services: For weather forecasting and alerts
• Payment Processors: For subscription and transaction processing
• Analytics Providers: For app performance and usage analytics
• Cloud Storage: For data backup and synchronization
• AI Providers: For processing voice, images, and prompts submitted to the in-app assistant

These services have their own privacy policies, and we encourage you to review them.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what categories of personal information we collect
• Right to know specific pieces of personal information we have collected
• Right to delete personal information
• Right to opt-out of sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

12. European Privacy Rights

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Legal basis for processing your personal data
• Right to access, correct, or delete your personal data
• Right to data portability
• Right to object to processing
• Right to restrict processing
• Right to lodge a complaint with a supervisory authority

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes through:

• In-app notifications
• Email notifications
• Updates to our website

Your continued use of our Services after such modifications constitutes acceptance of the updated Privacy Policy.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Dispute Resolution

Any disputes related to this Privacy Policy will be resolved through binding arbitration in accordance with the rules specified in our Terms of Service. For residents of the European Economic Area, disputes may be resolved through your local data protection authority.

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